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Commercial Sign Prices - Illuminated, Monument & More

Last Updated: December 06, 2023

Ryan Maguire
Fact Checked By: Ryan Maguire
15 Year Expert in construction, landscape design, home improvement and maintenance.

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There are hundreds of sizes, shapes and colors of signs, with an infinite number of possibilities of design.

You can add logos, pictures, and letters. Large banner signs, neon signs, street signs, anything that you can think of (within legal channels, of course) can be made for a cost.

If you can imagine the design, there is a sign company out there who can put it on display.

Costs of a sign will highly depend on the size of the sign and what you want printed on it.

Lighted business signs, neon signs and billboards have an added cost of electricity on top of the initial sign cost.

Average Sign Costs #

A commercial sign typically costs $1,500 to $5,000 on average for a basic small business sign about 32-64 sq ft in size. Cost factors include:

  • Size - Larger signs over 100 sq ft cost more for materials and installation

  • Type - Ground mounted monument signs cost less than pole signs typically

  • Materials - Aluminum signs cost less than steel, acrylic or digital displays

  • Graphics - Full color digital printing and logos cost more

  • Lighting - No lighting is cheapest. LED illumination adds expense

  • Landscaping - Decorative stonework, plants around base add cost

  • Installation - Getting city permits, concrete, equipment rental, labor

For just a basic illuminated channel letter wall sign around 40-60 sq ft, expect to budget $2,000 to $4,000+ on average. Larger LED video display signs can easily exceed $15,000+.

Commercial Sign Installation Factors

Commercial Sign Costs by Type #

Sign TypeCost
Monument Sign$1,500 - $5,000
Pole/Pylon Sign$3,000 - $7,000
Channel Letter Sign$2,000 - $4,000
Wall Mural Sign$3,000 - $10,000
LED Video Display$8,000 - $20,000+

Real Life Commercial Sign Cost Examples #

  • "I purchased an illuminated monument sign for my small retail shop. It has an internally lit plastic sign face displaying my logo and store hours. With installation, the full cost was $3,850." - Amanda T.

  • "We wanted a visible sign for our new restaurant location. We went with a 12 ft tall steel pole sign with LED lettering and a color logo. Our total cost for the high visibility sign was $8,500 fully installed." - Michael S.

  • "For our downtown boutique, we splurged on custom neon window signs and a decorative stained glass wall mural sign made by a local artisan. With window and door lettering, the total custom signage cost was $12,000." - Melissa D.

  • "As a mega retailer, we needed large pylon, wall and electronic display signs. Our package including pole sign fabrication and foundations, wall murals, and installing a 20 ft outdoor 4K LED video display totaled $165,000 with permits." - Steve W.

As you can see, costs for business signs range widely from $3,000+ for small illuminated displays up to $100,000s for large national chains needing extensive custom signage and permits.

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