How Much Does Coupon Direct Mail Marketing Cost?
Last Updated: April 25, 2023
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Of all the things to catch on as the hottest new trend, who would have thought it would be couponing? But it's true: Saving a few extra bucks by clipping coupons is all the rage these days, thanks to all the news stories and television coverage of the extreme couponing phenomenon.
Even before clipping coupons was hip, companies with a little marketing savvy realized that often a customer needs to be enticed to walk through your doors. Potential customers drive by your storefront all day, but many never think to stop in until a special offer or promotion catches their eye.
Direct mail coupons are an effective and affordable way to entice customers to give you a try. In addition to attracting new customers, you can also use direct mail coupons to win back former customers or encourage occasional customers to stop in more often.
Direct Mail Coupons Average Costs #
Direct mail coupons start as low as 1 or 2 cents per household. At that price, your coupon will be grouped in an envelope or coupon book with dozens of offers from other local businesses. You can reach 10,000 households for as little as $1,000 to $2,000. However, keep in mind that prices this low are often introductory rates. Once you try the service, the rate will go up.
If you're looking for a standalone coupon, plan on spending anywhere from $.30 to $2.50 per piece. The price varies widely depending on the type of direct mail you select. On the low end of that price range you'll get a 4" X 6" black-and-white postcard. On the high end, you can buy a full color flier with several pages and perforated coupons. Many businesses opt for standard mid-sized postcard coupons that are doubled sided and in full color. Those run anywhere from $.50 to $1.50.
Creating a Successful Direct Mail Coupon Campaign #
Questions to Ask Your Potential Direct Mailing Service #
- Is the mailing targeted?
- Is there a call to action?
- Can responses be measured?
When designing inserts for your direct mail campaign, remember to include all relevant information, your business's name, address, phone number, logo and coupon expiration date (if applicable).
Here are some tips:
- The simpler the look, the greater the impact.
- Keep the layout simple and uncluttered, limiting copy to essentials only.
- Lead offer should apply to a primary offer or service.
- Highlight key areas - category, client name and offers.
- Use of any art and graphics should frame the category, clients and offers.