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How Much Does a Ford Taurus Cost?

Ford Taurus Prices


The Taurus became Ford's best-selling model in 1987 thanks to aerodynamic styling, a comfortable, intuitive interior, and a price that made it accessible to many American families. Its popularity remained strong until a miscued mid-90s redesign. Coupled with increasingly reliable competition from abroad the 90s Taurus was pigeon holed in rental-car status for a number of years. Then, in a plot twist fit for Hollywood Ford scrapped the Taurus in 2006 and replaced it with the Ford 500, only to revamp the new sedan for 2008/2009 and rename it…you guessed it, the Taurus.

Ford Taurus MSRP

SE 3.5L Duratec V6 $25,170
SEL 3.5L Duratec V6 $27,370
Limited 3.5L Duratec V6 $31,770
SHO 3.5 EcoBoost V6 $37,770

In an attempt to return the model to its glory days, Ford redesigned the “new” Taurus inside and out in 2010, and this updated version is, more or less, what one finds this year. The 2011 Ford Taurus is a full size sedan with dashes of luxury, style, and performance. Four trim lines - the base SE, the highly-customizable SEL, the luxurious Limited, and the flashy SEO, provide a wide range of options and prices that can be made to tailor-fit any driver's budget and taste.

The Taurus is big, but design features such as a low roofline, an aggressive hood, and a sporty cockpit, keep it from appearing lumbering. The base engine - a 3.5-liter V6 that churns out 263 HP, may not excite, but it also won't disappoint. An upgrade to the SHO model, which is fitted with a twin-turbo 3.5 liter, 365 HP Eco-Boost V6, provides genuine high-performance and respectable fuel economy (up to 25 highway mpg, thanks to a revolutionary new engine). All-wheel drive is standard on the SHO and optional on the SEL and Limited models. Every Taurus comes equipped with electronic stability control, antilock four-wheel disc brakes, and an antiskid system.

The interior is a bit modest for a vehicle as large as the Taurus but the trunk is cavernous. Passengers are treated to a mix of classic luxury and modern gadgetry, especially as one moves up the model line. All Taurus trim levels come with power mirrors, windows and locks, a six-way power driver's seat, a telescoping steering wheel with cruise and audio controls, split folding rear seats, and keyless entry. More expensive models and upgrade packages offer heated and cooled massaging seats, the Ford/Microsoft SYNC system ( hands-free information and entertainment software), Ford's Collision Warning with Brake Support(radar that prevents low-speed rear-end collisions), and Ford's Blind Spot Information System.

In test drives, most reviewers have found the Taurus predictably smooth and surprisingly agile. It handles curves with ease for such a large car and is equally nimble in close-quarter maneuvering. Riders enjoy a quiet, comfortable ride thanks to the competent engine and responsive, six-speed automatic transmission.

The most expensive Taurus models are fit to rival expensive imports such as a BMW, Audi, or Lexus. The more basic trims have the goods to meet the needs of an average-sized family. Starting with its 2010 upgrade, and continuing with the 2011 Taurus, Ford appears to be sending a message to the world that the days of quality American sedans are here again.

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